© 2023 by Chalk and Chalk+Chilli
IBC365
How we produced a series of impactful bite-sized videos
VIDEO PRODUCTION | EDITORIAL
IBC is the world’s premier event for content + technology, attracting over 60,000 professionals from the global media, entertainment + tech sectors to Amsterdam each year for a dynamic tradeshow + conference.
IBC365 is IBC’s online editorial platform. It delivers valuable business insights and expertise to the global media, entertainment, and technology community year-round.
THE CHALLENGE
IBC 365 adopted a theme-based content calendar and needed a fresh format to highlight these new themes effectively
The team wanted to publish content that was not only quick and easy to consume but also delved deeper into each topic but were unsure of which format would capture their audience’s attention.
THE SOLUTION
We launched “IBC Tutorials,” a powerful new format featuring industry experts delivering targeted insights straight to the camera.
Each 10-20 minute video covers key topics—from Artificial Intelligence and Virtual Production to Sustainability and Streaming—empowering individuals and businesses to harness the latest advancements in media and entertainment.
We expertly selected the most relevant topics, handpicked top-notch speakers, and secured the perfect venues to bring our vision to life. From filming to editing and final production, our team handled every detail with flair and precision, delivering video content that truly stands out.
This dynamic resource is an essential guide to mastering today’s most crucial trends.
THE RESULTS
Our all-encompassing approach and creative touch transformed ideas into dynamic, engaging tutorials that captivate and educate the IBC365 audience.
CLIENT REVIEW
Dan Symonds
Editor, IBC365
"We couldn’t be happier with the engaging and high-quality video tutorials produced by the Chalk+Chilli team. The videos are not only visually stunning but also incredibly informative, making complex concepts easy to understand. We highly recommend them for their outstanding work and dedication."