© 2023 by Chalk and Chalk+Chilli
PROSPER SHOW
HOW WE REVAMPED THE EVENT MARKETING CAMPAIGN
PAID SEARCH + PAID SOCIAL
Prosper Show is the premier event for advanced Amazon, Walmart + other leading marketplace sellers to network, connect + learn how to boost business profitability
THE CHALLENGE
Prosper Show set their sights on a bold goal: driving a major chunk of event registrations through paid search and paid social. With an ambitious target in mind, we had to navigate the tricky landscape of trademarks while still hitting the mark with our target audience—Amazon and Walmart market sellers.
THE SOLUTION
We crafted a strategic media plan laser-focused on not just driving a high volume of attendees, but zeroing in on those elusive large-scale sellers, including Amazon + Walmart. Our approach slashed CPA across key platforms and unleashed a new ad platform that delivered a game-changing 29% of all conversions.
THE RESULTS
This campaign generated a remarkable boost in results compared to last year, significantly contributing to the total registrations. We saw a 70% increase in overall conversions year-over-year and a dramatic 300% reduction in CPA on LinkedIn.
CLIENT REVIEW
“Working with Chalk+Chilli has been a fantastic experience for Prosper Show. The team is extremely knowledgeable about the ever-changing paid media landscape. The results they have generated have been outstanding, and we’re continually impressed with the team’s dedication, personal attention and the high quality of their work.”
Irene Gruen
Marketing Director, Emerald
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