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IBC365

HOW WE SUPERCHARGED SEO PERFORMANCE

SEO AUDIT | WEBSITE ANALYTICS

IBC is the world’s premier event for content + technology, attracting over 60,000 professionals from the global media, entertainment + tech sectors to Amsterdam each year for a dynamic tradeshow + conference.

IBC365 is IBC’s online editorial platform. It delivers valuable business insights and expertise to the global media, entertainment, and technology community year-round.

THE CHALLENGE

IBC sought to supercharge the SEO performance of IBC365, aiming to boost its rankings and visibility. They wanted actionable insights to elevate their search rankings, while also gaining a deeper understanding of user journeys across the

content site.

By analysing these pathways, IBC could better measure year-over-year progress and ensure their content resonated perfectly with each audience segment. This strategic

approach was all about maximising engagement and staying ahead in the competitive digital landscape.

THE SOLUTION

We conducted a comprehensive, human-first SEO audit of their site, delivering a detailed report packed with actionable insights and a clear roadmap of recommendations.

To elevate their performance tracking, we also developed a custom live dashboard, providing real-time visibility into their website activity, segmented for deeper analysis and smarter decision-making. This powerful combination ensured they had everything needed to boost their SEO and refine their user engagement strategies.​

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THE RESULTS

The SEO report helped IBC boost their site’s performance and plan future improvements.

 

The new dashboard lets the IBC team track data in real-time, anytime—no need for agency help. 


IBC can now can easily spot interest spikes, monitor user behaviour, and compare performance across key dates, giving them powerful, actionable insights at their fingertips.

CLIENT REVIEW

“The Chalk+Chilli team are personal, reliable, and adaptable and the cooperation is exactly what one hopes for from an SEO team. I highly recommend them.”

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JOE CRIMP

Digital Lead

IBC365

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